Anton Doberschütz
AI Head of Product and Product Management Mentor

"Curiosity is Key!"

Product Management
I'm an experienced Product Leader with a strong background in AI, IoT, and hardware-software integration. As Head of Product at CURE GmbH, I lead the development of an AI assistant for pharmacies, drive third-party integrations, and oversee new market launches. Over the years, I've successfully launched numerous products, guiding teams through the full product lifecycle—from early discovery to market expansion.Previously, I held product roles at Mitte Water, Native Instruments, and Homee, where I focused on product strategy, software development, and agile transformation. With a Master’s in Technology Management and a Bachelor’s in Mechanical Engineering, I combine technical depth with strategic thinking. I also enjoy mentoring aspiring Product Managers and am passionate about building meaningful, user-driven solutions in healthtech and AI.
Mentoring
As a product management mentor, I help individuals grow their skills across the full product lifecycle—from discovery to delivery. I focus on transparency, user empathy, and building trust—core principles that guide successful product work and strong team collaboration. My mentoring is rooted in modern product management techniques, inspired by books like Inspired, The Lean Product Playbook, Hooked, and The Mom Test—applied in a non-dogmatic, pragmatic way that fits each unique context. Whether it’s defining MVPs, navigating product-market fit, or leading cross-functional work, I offer hands-on, adaptable support tailored to each mentee’s goals.

Projects

CURE
At CURE, I lead product strategy for our pharmacy platform, with a current focus on AI innovation. I recently launched an AI-powered phone bot that automates up to 80% of pharmacy calls, improving efficiency and freeing up staff time. I’ve also built a product discovery process, improved app UX to boost satisfaction and conversion, and led major integrations with payment providers and pharmacy ERP systems. I’ve launched in multiple markets—including France and Austria—partnering with Uber, Wolt, and Lieferando, and now focus on scaling our B2B platform and supporting operational growth.
Mitte Water
At Mitte, I led product discovery and roadmap development to support new market expansion and growth. I established structured processes for ideation, validation, and delivery, and optimized our digital subscription services with user-centric app features. A core part of my role involved managing the development of our IoT-enabled smart water enhancement device—from initial concept to launch and scaling. I also helped build a cross-functional, agile team and introduced company-wide agile practices to improve execution and collaboration.


Homee
At Homee, I led product initiatives for our smart home IoT platform, focusing on improving the user experience and agile delivery. I introduced agile product development processes and established a user-informed release train. One key achievement was launching a redesigned app onboarding experience that improved activation and retention. I also managed B2B key accounts, overseeing both hardware and software aspects of our connected home solutions.
Native Instruments
At Native Instruments, I led the development of a new line of audio interfaces and the product discovery for the Z2 MK2 DJ mixer. I worked closely with agile, cross-functional teams and external ODM/OEM partners in China and Taiwan to deliver high-quality hardware on time and within budget. I also defined requirements for complementary software features, contributed to product strategy and roadmaps, and led the hardware maintenance workgroup to ensure long-term product stability and performance.


Sigma Sport
At Sigma Sport, I managed the development of smart cycling products such as bike computers and lighting systems. I led early-stage ideation, conducted market and trend analyses, and defined both hardware and software UI/UX requirements. I coordinated projects with ODM/OEM partners across Europe and Asia, sourced and evaluated suppliers, and ensured delivery on time, within budget, and to quality standards.
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